Select has come a long way since its first launch in the early 1980’s. In 2004 the ultimate strategy was to drive the company away from being a well known ‘value’ ladies retailer, to that of a more fashion forward high-street leader. In early 2008 the company was bought over by a Turkish investor named Cafer Mahiroglu and Genus UK Ltd was born, but continued to trade as Select. Select is now on an exciting re-branding journey. Our overall aim is to offer effortless catwalk to high-street style, yet with surprising prices relative to our competitors.